Precision Rifle Super Store is a Veteran owned company. We formed from a sheer passion for this industry. While it is true, some of our optics carry a steep price tag and we do not carry any of the lower end products in our inventory. Keep in mind we only sell optics that we ourselves wouldn't hesitate to rely on in the field or in a combat situation. As we believe over the last couple of years the firearms industry as a whole has encountered a bit of stagnation, our true objective with this endeavor is to fund research and prototyping of new firearm designs which we intend to bring to the industry market in order to liven things up again. These prototypes are currently in the works as this is being written, But we Cannot do this without your Help! Thank you for stopping by, Fellow Firearms Enthusiast, We hope to do business with you in the future.